Swedish poster campaign, to make people more active and make them react on our enviroment instead of being passive. A lot of people are sitting at home and live their life through others lives behind the television.
The poster fits on a public glass surface, but works anywhere. This is the reality TV and it's interactive.
Copy text 1(direct translation): In the reality TV it is impossible to change the channel. Copy text 2: Try to change the channel, you have to do something more to change the picture.
